The Day the Earth Stands Still

It’s been a long haul, but that girl on YouTube who was so sick of “Bronco Bamma” and Mitt Romney can dry her tears. Tomorrow is Election Day. Bookies are counting on a victory for President Barack Obama, Real Clear Politics show him in virtually a tie with Governor Mitt Romney, and FiveThirtyEight has upped the President’s chances of being reelected to 86 per cent, giving him 307 electoral votes. This election is really looking like a repeat of 2004, where Bush and Kerry looked even, with the President showing a slight edge.

In all honesty, it’s pretty nice to see it all end. The time has come, to put it mildly, and an entire world will hold their breath awaiting good or bad news. But it has been fun for those of us who love American politics; the CNN clip above is a sweet two-minute reminder of the 2012 presidential election, giving us the cycle’s funniest and most cringe-worthy moments (most of the latter obviously belonging to the freak show we know as the GOP primaries).

That’s not to say that Obama’s fiercest “cultural warriors” are retiring. These two clips have been released in the last days of the campaign, featuring heavy-hitters like The Simpsons and Will Ferrell. They are likely preaching to the choir, but hey, who knows?

This blog has always taken a keen interest in political ads, especially since they often look like they were written and directed with moviegoing crowds in mind. Anyone visiting Washington D.C. should head for The Newseum, one of America’s best museums, where one of the current exhibits chronicles presidential campaigns and their media coverage over the years. As for this year’s campaign, Doyle McManus of the Los Angeles Times has offered his favorite ads of the cycle. I picked two of them as examples of clever PR work. Both belong to the Obama campaign, but I didn’t choose them simply because I’m a partisan. After all, one of the best ads of 2004, the one with the wolves, belonged to Bush. These two are simply outstanding, and I’ll tell you why:

This one is great because Obama looks enthusiastic and presidential while he’s delivering a point-by-point plan for the next four years. He concludes by encouraging voters to visit his website as well as Romney’s and make a simple comparison. This is a guy who’s convinced that what he’s offering is better. The only drawback: the President is not really offering details, or anything that could be labeled as “bold”. And, obviously, that’s also true for Romney.

Well, this was clearly a slam dunk for the President. All this ad has to do is offer Romney’s own words and set them to images of average, hard-working Americans. The unemployed, the veterans, the janitors, etc. Simply put, the 47 per cent. If the Governor loses tomorrow night, some will blame it on Hurricane Sandy. But the 47-per-cent speech is likely to be remembered as one of the worst nails in his coffin.

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